Why we’re here: In a world that increasingly seeks overnight success and instant gratification, how can brand leaders with long-term ambitions make their mark? This is perhaps the single most significant challenge facing brands today. The answer lies in reframing legacy as something earned in the present, not simply borrowed from the past.
BOOK
Legacy in the Making was named one of the “Top Ten Business Books of 2018” by Forbes and became a Washington Post bestseller. It codifies the behaviors of brands that stay vibrant over time, even as customers, markets and technologies change around them. It explores the minds and methods of remarkable leaders across a wide range of industries: from technology, hospitality and sports to packaged goods, entertainment and philanthropy.
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Media
Sparking a conversation around long-term thinking.
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Initiatives
Becoming a presence in culture and academia.
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Endorsements
What luminaries are saying about Legacy in the Making.
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Accolades
Bestseller status, awards and other recognition.
INTERVIEWS
To inspire your own ambitions, explore the remarkable minds and methods of modern legacy builders. In these in-depth interviews, they share the ways in which they write their brand legacies every day.
CONSULTING
Whether yours is a new brand looking to make its mark or an established brand with greater ambitions, The Legacy Lab addresses the critical questions facing brands today and helps build your modern legacy.
HONORS
PROGRAM
2017 Legacy Lab Honoree
Patagonia
Each year The Legacy Lab shines a light on current or future legacy builders with the potential to create lasting change. The 2019 Honors will grant a scholarship to a student still in school, working toward being the kind of leader who will make an enduring impact.
COMMUNITY
Get to know the remarkable leaders whose brands are making a lasting impact on the world – and who actively share what they know to help others with the same ambition.