Debbie Sterling

GoldieBlox’s lasting legacy began with Debbie’s ambition to “disrupt the pink aisle,” challenging gender stereotypes with the world’s first girl engineer character. Debbie launched GoldieBlox to introduce children to the principles of coding and engineering after recognizing a need for STEM (Science, Technology, Engineering and Math) skills to be better integrated into kids’ play experiences—especially for young girls. Through GoldieBlox, she is not only disrupting the pink aisle, but teaching skills that will stay with kids for a lifetime and inspiring them to be the next generation of role models.