Kimberly Swarth

Kimberly Swarth, founder and CEO of Onzie, is the driving creative force behind the Onzie brand. She is also a devoted yogi, sweat addict and entrepreneur.

Since Onzie’s launch in 2010, Swarth’s sharp eye for trends and expertise in identifying stylish and performance-based fabrics, prints, and silhouettes, have placed the brand at the forefront of the athleisure market. Onzie was among the first to experiment with edgy patterns, pops of color and unexpected cuts, establishing the brand as a category leader. As of 2015, leggings (one of Onzie’s mainstays) has grown into a $24 billion industry and continues to grow.

Under Swarth’s leadership, Onzie has cultivated a loyal following within spinning, Pilates, dance, and yoga communities around the world. The company is also a favorite small business among studio owners from N.Y. to L.A. Onzie boasts a rabid fan base on social media, including 250,000+ highly engaged Instagram followers.

Swarth manages a staff of 30 employees and oversees all aspects of operation, from sales to fulfillment, design, production and marketing. She prides herself on fostering a positive work environment and company culture that are collaborative, motivating and exciting.

Swarth has been known to jam out to high-energy tunes with her team prior to meetings and frequently leads them in a series of (somatic) stretches before tackling strategy sessions or brainstorms, channeling her master’s degree in movement therapy (MA, University of Chicago, 2005).

Swarth’s point of view has been enlisted by Vogue, The Wall Street Journal and a number of fashion and wellness blogs. Pieces from various Onzie collections have landed covers on Yoga Journal magazine, and have been featured in ELLE, InStyle, Shape, VOGUE, and more.

Before founding Onzie, Swarth was marketing/sales director at US Angels, a leading children’s-wear brand. There, she helped lead product development, sales and design, and was instrumental in the company’s successful sale to David’s Bridal in 2005.

Kimberly Swarth was born and raised in Los Angeles and descends from three generations of fashion designers and garment workers. She resides in Venice Beach, CA, and can be spotted barefoot on the beach, hand in hand with her husband, baby girl, and five-year-old son.