Tim Brown
IDEO
What’s next for design? In his role as CEO of IDEO, that’s the question Tim Brown is continually asking, both in terms of where IDEO should be turning its attention, and how, as a team of creative people, it should be going about its work. Through writing, speaking and guiding the choices made within IDEO, Brown champions the interdisciplinary, multi-faceted nature of design. Since joining IDEO in 1987, he has helped lead IDEO to apply design thinking to topics such as service design, system design and strategy, and across sectors such as education, health, government, technology, the social sector and business.