Yvon Chouinard
Founder, Patagonia
Yvon is a passionate advocate for the environment. Through a personal and professional commitment to reduce wasteful consumption and his vision that business can be a powerful catalyst of innovation for environmental benefit, Yvon is not only authoring the future of his Patagonia brand, but also redefining the mission of capitalism to include conservation and environmental responsibility.
Pay It Forward:
In recognition of his sustained and substantial contribution through Patagonia since 1973, and in alignment with the spirit of wanting to pay forward a respect to those looking to build ideas of enduring value, Yvon Chouinard was given a bursary by The Legacy Lab Honors to pass forward to an organization protecting and growing an idea of personal significance. With his grant, Yvon chose to honor Doctors Without Borders.
“I support Medecins sans Frontieres (Doctors Without Borders) because of the clarity and purity of their mission – to bring a legacy of hope and survivability to populations in turmoil, affected by conflict, disasters, exclusion from health care or epidemics. They pursue this mission often at great risk to themselves.”
Doctors Without Borders is an organization that protects those in distress and, like Yvon via Patagonia, has made it their enduring work to continuously improve the quality of life for all those they care for.