Me & the Bees Case Study

How a young social entrepreneur turned a generations-old lemonade recipe into a business and a powerful movement intent on creating a healthier habitat for America’s beleaguered honeybees.

Increasingly, today’s consumers want to buy what you believe before they will buy what you make. Team One’s Legacy Lab has had the privilege of working closely with Mikala Ulmer, founder and CEO of a noble brand, Me & the Bees. Propelled by the dream of a young social entrepreneur, Me & the Bees is built on a bold and cheeky ambition: to help save the honeybees with lemonade. Having launched her brand when she was only four years old, Mikaila is only just starting on her quest to create a lasting legacy—a journey fueled by her curiosity, creativity and passion for positive change in the world.

In this case study, The Legacy Lab™ will share how we partnered with Mikaila to find a sweet new name, logo and packaging for her brand in order to fuel its commercial success and boost its social impact—a branding solution that was recently recognized by the 4A’s Jay Chiat Awards for Strategic Excellence. Inspired by Mikaila’s courage and imagination (as well as her ability to build a lot of “buzz”), The Legacy Lab collaborated with Me & the Bees to expand its fan base while simultaneously extending the brand’s equity and vendor relationships.

We invite you to download “Me & the Bees: The Strategic Story” to read more about how modern legacy brand thinking helped Me & the Bees express its long-term brand ambition in a fresh new way.

By Adrian Barrow, Lauren Mabuni and Mark Miller